Freelance · ExpertRemote
Marketo Expert – Technology Company (m/f/d)
Key facts
- Start
- 11/2026
- Duration
- 3 months
- Work mode
- Remote
- Location
- Germany (remote)
- Workload
- 100 %
- Contract type
- Freelance · Expert
Project description
Marketo Expert (Marketing Automation) for Operational Campaign Implementation
Introduction:
Our client is an international technology group operating in the B2B sector with over 10,000 employees and a large marketing team in the DACH region. They are seeking a Marketo expert who can reliably manage the day-to-day operations of their marketing automation business.
Responsibilities
- Implementation and delivery of email campaigns (blasts, newsletters, nurturing), including segmentation via Smart Lists and filters, resulting in campaigns that are delivered on time and with quality assurance
- Setup and maintenance of Marketo programs (Smart Campaigns, Engagement Programs) for lead nurturing and event follow-ups
- Creation and maintenance of landing pages, forms, and email templates, including responsive testing
- Quality assurance before every send: test sends, link and personalization checks, compliance with GDPR, and opt-in and opt-out processes
- Maintaining data quality: deduplication, import management, and adjustment of lead scoring
- Management of Salesforce synchronization and lead routing in coordination with Sales Operations
- Monthly reporting on open, click-through, and conversion rates with specific recommendations for action
Requirements
Must-have
These criteria are required for the project.
- Several years of hands-on experience with Adobe Marketo Engage, ideally with certification (Certified Expert or Professional)
- Independent implementation of email blasts and Marketo programs, from setup to analysis
- Experience with Smart Lists, Smart Campaigns, tokens, and lead scoring
- Very good knowledge of the GDPR and double opt-in processes
- Proficiency in HTML and CSS for email templates
- Business-level proficiency in German and English
Nice-to-have
Not required, but a plus for your application.
- Experience with Salesforce integration (Lead and Contact objects, sync logic)
- Knowledge of dynamic content, A/B testing, and personalization
- Experience with automating webinar and event Marketing
- Basic data analysis skills (Excel, Google Sheets, SQL if applicable)
Skills
- Marketo Engage
- Smart Campaigns
- Smart Lists
- E-Mail-Blasts
- Lead-Scoring
- Salesforce-Sync
- DSGVO
- HTML/CSS
After you apply
What happens next
Apply
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Confirmation
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