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Efficient support throughout the deal cycle
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Strategic & operational support for growth

Industry Landscape

Three Trends Currently Shaping Staffing Decisions in Retail and the Consumer Goods Industry

Growth Is Online; Costs Are Brick-and-mortar

Online retail will grow by 4.4 percent in nominal terms to 96.3 billion euros in 2026, while brick-and-mortar retail will stagnate in real terms. According to an HDE analysis, about one-third of online growth is attributable to Temu and Shein—that is, to retailers that do not have to finance retail space.

Retail Space Is Shrinking Faster Than Sales

4,900 stores will close in 2026, bringing the total number of locations below 300,000 for the first time. Every closure shifts sales, staffing, and logistics—and every decision in this regard requires data that no one compiles on the side.

Consumer Reluctance to Spend Remains the Main Problem

79 percent of retailers cite customer reluctance as their most pressing challenge. What follows are price adjustments, product line streamlining, and negotiations with suppliers—tasks that a downsized headquarters cannot handle on the side.

Why Time Is of the Essence

Fewer Locations, Same Margin Expectations

300,000In 2026, the number of retail locations in Germany will fall below pre-reunification levels for the first time. The HDE expects 4,900 stores to close this year.

HDE, 2026 Mid-Year Report

It is rarely the sales floor itself that is being cut back, but rather the functions behind it: the category manager who calculates the product mix, the person responsible for pricing the next round, and the management of inventory and returns. The expectation for profit margins remains.

Temporary staffing is used to fill this gap: people with experience in comparable formats, hired for the duration of the project, with a notice period of typically 5 to 10 days. These are not permanent positions that remain after the season ends.

Areas of Competence

Eight Areas in Retail and the Consumer Goods Industry Where Challenges Most Frequently Arise

The same issues keep coming up, and they rarely fail due to a lack of knowledge. They fail because there isn't someone available to see them through to the end alongside day-to-day operations.

+3000

Successfully completed projects – experience you can rely on.

24–36 Hours

Find the right profile. Quick access to vetted experts.

95%

Placement rate.
Our proposals lead to success.

Typical Assignments

Four Occasions That Lead Retailers and Manufacturers to Reach Out to Us

Most inquiries from the retail and consumer goods sectors fall into one of these four categories. The more precisely the occasion is described, the faster we can provide a suitable recommendation.

Freelance Pricing Strategist at work on the project team
Margins Under Pressure

The Pricing Architecture Is No Longer Working

Promotions overlap, private labels and other brands compete, and the contribution margin per item is unclear. We need someone who can align pricing logic with cost calculations and prepare for the next round.

Pricing Strategist ›Assignment length 4–8 months
Freelance Last-Mile Logistics Specialist at work as part of a project team
Channel Growth

The Store Is Growing Faster Than the Logistics Operations

Delivery and returns are becoming a bottleneck, and costs per shipment are rising. What’s needed is experience with last-mile delivery and service provider management—not with plastic wrap.

Last-Mile Logistics Specialist ›Assignment length 4–9 months
Freelance Category Manager (Purchasing) at work as part of the project team
Product Assortment

The Listing Decision Is Pending

Shelf space, terms, and the share of private-label products must be reassessed before the next round of negotiations begins. We need someone who can handle the numbers and supplier discussions at the same time.

Category Manager (Purchasing) ›Assignment length 4–9 months
Freelance Contact Center Manager at work as part of the project team
Service at Its Limit

The Volume Remains the Same, but the Team Doesn’t

Inquiries and returns increase seasonally, while service quality declines. What is needed is leadership in customer service that integrates management, staffing, and system utilization.

Contact Center Manager ›Assignment length 3–9 months

Assignment lengths are based on experience with comparable placements; they are not a commitment.

Roles

Roles We Most Frequently Staff in the Retail and Consumer Goods Industries

They all get up to speed in a matter of days, not months, because they're familiar with the process from their own projects. The daily rate range and availability are listed on the respective role page.

10 profiles — scroll sideways

Not Sure Which Role You Need?

Describe the assignment, the format, and the start date. We’ll suggest a role, provide a daily rate range, and be upfront if something else would be a better fit.

Request an Initial Consultation

In Practice

What We Have Delivered in This Industry

Three examples of how staffing made a difference: the starting point, the role filled, and what changed afterward. Most engagements are confidential and are never featured as case studies.

Selection

How to Recognize Retail Experience

A certificate serves as proof of training. When staffing a position, what matters is who has personally been responsible for a price adjustment, an assortment change, or a logistics launch—and in what context: Decision-making processes, data availability, and speed vary significantly between brick-and-mortar retailers, pure-play online retailers, and brand manufacturers.

What clients ask for: EUDRGPSRPackaging ActSupply Chain ActEPRProduct Safety

Delivers in the Project

  • Responsible for a price adjustment or product line change, based on store size and sales volume
  • Experience with the appropriate sales channel—brick-and-mortar, online, or both
  • Responsibility for profit margins or inventory, not just for analysis

Sounds Good, Does Not Help

  • A "retail" project that has never involved a store or a warehouse
  • Campaign experience without access to contribution margin and inventory
  • Industry insights from a study rather than from day-to-day business

Further Information

Pricing

What an Assignment Costs

780–1,140 €

This is a rough estimate based on the roles linked on this page. The actual daily rate depends on the role, seniority, and requirements of the assignment.

The range is an average based on the roles linked on this page—it does not replace a formal quote. The actual cost of a role depends on the level of responsibility, experience, and urgency; the range for each role is clearly stated on its respective role page. Costs are typically 30 to 60% of those of traditional management consultancies; the notice period is typically 5 to 10 days.

View daily rates by role ›

FAQ

Retail & Consumer Goods FAQ: What Decision-Makers Want to Know Up Front

A selection of two to four profiles is typically available within 24 to 36 hours. The key factors are what’s specified in the briefing: the format—print, online, or both—the product category, and whether the person is expected to make decisions or provide support. For service and logistics roles during peak season, lead time is crucial because the same profiles are in high demand across the industry. From our network of over 23,000 vetted experts, positions in pricing, category management, and Supply Chain Management can usually be filled on short notice.

Yes. We filter by areas under management, sales volumes, and categories—not by certifications: How many locations, what sales figures, and which categories? During the interview, we ask about the price adjustment or product line change that posed the greatest challenge. Anyone familiar only with online retail underestimates the logic behind shelf space, terms and conditions, and listing negotiations—and vice versa.

The median rate across all assignments is €1,050 per day. The rate depends on the role and level of responsibility: an interim sales manager earns more than a demand planner, while a category manager falls somewhere in between. Costs are typically 30 to 60% of those of traditional management consultancies. You can find out which range applies to your role directly on the role page.

Yes. Consumer goods manufacturers face the same question from the other side: product placement, terms and conditions, promotional planning, and building a direct sales channel without losing retail partners. This perspective is included in the briefing because it influences the selection process—a key account manager on the manufacturer’s side works differently than a buyer on the retailer’s side. We regularly staff roles on both sides.

The interim manager takes on a temporary line management role—in sales, purchasing, or customer service—with the authority to issue instructions and responsibility for revenue and margins. Freelance management consultants prepare decisions regarding the store network, product assortment optimization, pricing structure, and channel strategy. The subject-matter expert provides expertise on the project, such as in the store management system, inventory management, or the returns process.

For the Christmas and promotional seasons, staffing in service, logistics, and scheduling is often temporarily increased. Planning ahead is crucial: Four to six weeks before the peak, the selection is significantly broader than two weeks before. Assignments typically end when the clearance sale is over or after the wave of returns in January, with a notice period of usually 5 to 10 days.

The focus is on the EU Deforestation Regulation (EUDR), the General Product Safety Regulation (GPSR), the Packaging Act with its extended producer responsibility, and the Supply Chain Due Diligence Act (LkSG). All four have a simultaneous impact on product assortment, supplier selection, and documentation. We handle the implementation—the legal assessment remains the responsibility of your legal department or law firm.

Typically, with a notice period of 5 to 10 days, depending on the agreed-upon term. That’s why staffing works during seasonal peaks and when making location decisions: There are no fixed costs as long as no decision has been made regarding space and distribution channels. Extensions are the norm.

We work with your legal or procurement department to clarify the contract terms, reporting structures, work equipment, and documentation before we begin, and we tailor our services accordingly. This is particularly relevant in warehousing and service, where we work closely with internal teams. This does not replace legal advice: the assessment of individual cases remains the responsibility of your legal team.

The most in-demand roles are pricing strategists, category managers in procurement, demand planners, and inventory managers, as well as last-mile specialists and contact center managers for service and returns. Next on the list are e-commerce development, CRM administration, and customer experience management. We determine which role best fits the job during the briefing—often it’s a different one than the one initially requested.

Most of the time, yes, because a pricing round involves both data analysis and negotiation, and it’s rarely possible to do both alongside day-to-day business. An external consultant calculates contribution margins per item, organizes the promotional strategy, and prepares the rationale for the supplier meeting. Assignments typically last four to eight months and conclude with the implementation of the new price list.

Yes. That’s exactly where the costs arise that ultimately make or break a channel decision: order fulfillment, transportation, returns processing, and the terms offered by service providers. A logistics manager or last-mile specialist can often make an impact there more quickly than a strategic initiative because they focus on existing contracts and processes.

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