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Industry Landscape

Three Trends Currently Shaping Staffing Decisions in the Hospitality Industry

More in Nominal Terms, Less in Real Terms

In the first quarter of 2026, real revenue in the hospitality industry was 5.1 percent lower than the previous year and 19.7 percent lower than in 2019, the pre-crisis year; in nominal terms, there was a 2.1 percent increase. Price increases have not offset the rise in costs—prices for goods, labor, and energy have been up by as much as 40 percent since 2022.

The Industry Ranks High in Insolvency Statistics

From January through May 2026, the hospitality industry recorded 49.2 bankruptcies per 10,000 businesses, compared with 29.8 for the economy as a whole—ranking second among all industries. In the first two months of the year, 466 insolvency proceedings were filed, 17 percent more than in the previous year.

Staffing Remains the Biggest Challenge

57.8 percent of hoteliers and 58.0 percent of restaurant owners cite staff recruitment as their biggest challenge. Approximately 1.12 million people are employed in the hospitality industry and subject to social security contributions; as of August 2026, 18,713 job openings were reported. Businesses are responding by closing on certain days, adjusting their menus, and changing their work schedules.

Why Time Is of the Essence

Full Houses, Thin Profits

51.3%The average room occupancy rate in the hotel industry for properties with 25 or more rooms in the first quarter of 2026 was — nationwide.

DEHOGA Statistical Report I/2026

At this occupancy rate, it’s not the number of guests that determines the bottom line, but rather the revenue per available room and the underlying cost structure. Both can be managed—if there’s someone there to do it.

Temporary support is designed to fill this gap: expertise from comparable properties, for the duration of the project, with a notice period of typically 5 to 10 days.

Areas of Competence

Eight Areas in the Hospitality Industry Where Problems Most Often Arise

The same issues keep coming up, and they rarely fail due to a lack of knowledge. They fail because there isn't someone available to see them through to the end alongside day-to-day operations.

+3000

Successfully completed projects – experience you can rely on.

24–36 Hours

Find the right profile. Quick access to vetted experts.

95%

Placement rate.
Our proposals lead to success.

Typical Assignments

Four Occasions That Lead Hotels and Restaurants to Reach Out to Us

Most inquiries from the hospitality industry fall into one of these four categories. The more specifically the occasion is described, the faster we can provide a suitable suggestion.

The Freelance Pricing Analyst Team at Work
Earnings

Occupancy Is Good, but Profits Aren’t

Develop pricing models based on market, competitive, and cost data rather than on empirical values.

Pricing Data Analyst ›Assignment length 3–8 months
Interim Online Marketing Manager Team at Work
Direct Booking

Commissions Are Eating Into the Margin

Manages SEO, SEA, content, and email campaigns—the channels through which direct bookings are generated.

Interim Online Marketing Manager ›Assignment length 4–9 months
Freelance Employer Branding Specialist Team at Work
Company

The Property Is Running at the Limit

Showcase your company as an employer — career page, campaigns, application process.

Employer Branding Specialist ›Assignment length 3–8 months
Freelance Renovation Consultant Team at Work
Going Concern

The Numbers No Longer Add Up

Liquidity is running low, and a decision must be made about whether to continue operations, restructure, or sell. We need someone who has experience overseeing turnarounds in the hospitality industry.

Turnaround Consultant ›Assignment length 4–9 months

Assignment lengths are based on experience with comparable placements; they are not a commitment.

Not Sure Which Role You Need?

Describe the job, the type of work, and the start date. We’ll suggest a role, provide a daily rate range, and be upfront if something else is a better fit.

Request an Initial Consultation

In Practice

What We Have Delivered in This Industry

Three examples of how staffing made a difference: the starting point, the role filled, and what changed afterward. Most mandates are confidential and are never featured as case studies.

Freelance Pricing Strategist at work on the project team
City Hotel · Example Assignment

Pricing Logic Adapted to the Cost Situation

Room rates were set based on the competition, not on the hotel's own calculations. A pricing strategist analyzed the various segments and ancillary services and established a pricing strategy that remains viable even during slow months.

Freelance Digital Marketing Manager at work as part of the project team
Resort Hotel · Example Assignment

Direct Bookings Increased Significantly

The majority of bookings came through online travel agencies. A digital marketing manager improved visibility, the presentation of offers, and the booking process—and the company's own channel regained market share.

Freelance Renovation Consultant Team at Work
Restaurant Group · Example Assignment

Going-Concern Plan Built on Solid Figures

Liquidity was running low, and a decision had to be made regarding two locations. A restructuring consultant disclosed the contribution margins for each outlet and assisted the shareholders in making the decision.

Selection

How to Recognize Experience in the Hospitality Industry

A certificate attests to completion of a training program. When it comes to staffing, what matters is who has managed a hotel or a group of hotels—and in what type of operation: pricing strategies, staffing, and seasonal patterns vary significantly between city hotels, vacation resorts, chain restaurants, and independently owned establishments.

What clients ask for: RevPARRevenue ManagementHACCPAllergen LabelingWorking Hours ActCash Register Security Regulation

Delivers in the Project

  • A house or a group-controlled system, with operating mode and order of magnitude
  • Was responsible for a pricing or product line decision that was implemented
  • Experience with shift work and seasonal patterns, not just theoretical concepts

Sounds Good, Does Not Help

  • A project “in the hospitality industry” that has never seen the inside of a restaurant
  • Conceptual work without a single implementation
  • Experience gained exclusively from another operating mode

Further Information

Pricing

What an Assignment Costs

860–1,400 €

This is a rough estimate based on the roles linked on this page. The actual daily rate depends on the role, seniority, and requirements of the assignment.

The range is an average based on the roles linked on this page—it does not replace a formal quote. The actual cost of a role depends on the level of responsibility, experience, and urgency; the range for each role is clearly stated on its respective role page. Costs are typically 30 to 60% of those of traditional management consultancies; the notice period is typically 5 to 10 days.

View daily rates by role ›

FAQ

Hotels & Restaurants FAQ: What Decision-Makers Want to Know Up Front

A selection of two to four profiles is usually available within 24 to 36 hours. Three factors are key: the type of operation, the size of the house, and whether someone is needed to make a decision or carry out the work. For projects during peak season, planning ahead is crucial—if you start four to six weeks in advance, the selection is significantly broader.

No. We staff consulting, specialist, and leadership roles: pricing and revenue, controlling and liquidity, customer experience, digital marketing, operational organization, and turnaround. The 18,713 job openings in the hospitality industry reported in August 2026 are primarily for operational positions—these fall under the purview of staffing agencies and apprenticeship programs, not us.

The median rate for all assignments is €1,050 per day. The rate is based on the role and responsibilities, not the industry, and is listed on the respective role page. Many projects in the hospitality industry are part-time and run for several months, which significantly reduces the monthly financial burden.

Because nominal and real figures are diverging. In the first quarter of 2026, real revenue was 5.1 percent below the previous year and 19.7 percent below 2019 levels, while nominal revenue showed an increase of 2.1 percent. Prices for goods, labor, and energy have risen by as much as 40 percent since 2022; price increases have not offset this.

Revenue management adjusts prices and availability based on demand, segment, and lead time, rather than on gut feeling or location. It becomes worthwhile once multiple segments and channels come together—often as early as 40 to 60 rooms. What matters isn’t the size of the property, but whether someone regularly reviews the data.

The interim manager assumes a temporary line management role—whether in-house, operational, or during a restructuring phase—with the authority to issue instructions and responsibility for results and the team. Freelance management consultants prepare decisions regarding pricing structure, location, continuation, or restructuring. The subject-matter expert provides expertise, for example in accounting processes or data analysis.

Yes, and the operating model is outlined in the briefing because it changes everything: pricing strategies, staffing, and seasonal patterns differ fundamentally between city hotels, vacation homes, chain restaurants, and independently owned establishments. Anyone familiar only with the city hotel industry underestimates the seasonal pattern of a vacation home.

Typically, with a notice period of 5 to 10 days, depending on the agreed-upon term. Because projects in the hospitality industry are often seasonally based, fixed-term contracts are particularly well-suited. Extensions are common when the project transitions into an ongoing arrangement.

We will clarify the contract type, chains of command, work equipment, and documentation together with your legal or tax consultants before we begin. In companies with shift schedules, it is particularly important to determine who provides technical instructions. This does not replace legal advice: The assessment of each individual case remains the responsibility of your consultants.

The most in-demand roles are in pricing and revenue operations, controlling and liquidity management, customer experience and service design, and digital marketing for direct bookings. In addition, there are restructuring and turnaround roles, franchise consulting for the development of multiple properties, and property management.

This is especially true because the decision to continue operations, restructure, or sell requires data that no one compiles as part of day-to-day business. With 49.2 bankruptcies per 10,000 businesses, the hospitality industry is far above the overall economic average of 29.8—early clarity significantly expands the range of options available.

Each profile undergoes an interview with a relevant subject-matter expert and is evaluated against the job requirements: buildings managed, including operating mode and scale; results achieved; and references from comparable mandates. The placement rate across all assignments is 95 percent.

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